Food Retail Management Courses
- MKM 311 Innovation and Complex Systems
- FRM 321 Food Marketing and Merchandising Strategy
- FRM 341 Understanding Food Consumers
- FRM 351 Retail Food Operations Management
- FRM 360 Applied Food Retail Finance
- FRM 400 Category Management
- MKM 411 Applied Business Ethics
- FRM 420 Food Supply Chain Management
- FRM 441 Human Resource Strategy and Leadership
- FRM 480 Business Planning Project
MKM 311 Innovation and Complex Systems (4 credits) This course introduces innovation as an essential for the new rule of business. Students will learn the framework and techniques to systematize innovation allowing them to take advantage of emerging opportunities. They will use the knowledge to understand how innovation affects the way we deploy resources to fulfill customer desires, viewing themselves as agents of innovation within organizations. Within this course of study the student will also examine the underlying dynamics, culture and change within an organizational context.
FRM 321 Food Marketing and Merchandising Strategy (4 credits) This course explores the foundation of marketing and merchandising in the food industry. The focus will be on consumer demand, segmentation and positioning, integrated marketing communications, branding, and promotional strategies. Students will develop techniques to establish and maintain the correct merchandise assortment for a given trade area, and how to analyze the environmental scan of the industry. Students will create their own marketing plans based on overall value related to usefulness, cost/ benefit analysis and social value.
FRM 341 Understanding Food Consumers (4 credits) This course highlights the major buyer behavior models focusing on the food retail consumer, specifically, why does the consumer buy? Students will gain a better understanding of buyer behavior along the food supply chain. Key concepts will include attitudes, culture and perceptions that impact consumer behavior at the retail level and with new products/concept development including research. A key objective will be to translate what can be learned into marketing action implications and to enhance decision making skills. Students will develop a consumer buyer model applicable to their business in the final project.
FRM 351 Retail Food Operations Management (4 credits) This course will focus on effective retail operations within the supply chain covering areas such as competition, the consumer, trading areas, merchandising and marketing strategies, and retail branding. The student will analyze opportunities for retail management to drive sales, improve operational results and profitability as well as how to direct change in a consolidating and complex industry. The final project will incorporate the material from retail operations coursework and apply the material to relevant business strategies.
FRM 360 Applied Food Retail Finance (4 credits) This course will examine the framework and systems of current accounting and finance principles specific to the food retail industry including gross profit margins, demand, forecasting, pricing, cost analysis, sourcing and promotional activities. Students will apply these principles, along with ethical responsibility and critical thinking skills, to management practices of business decision making. In the final project the students will evaluate an ethical accounting case study and determine how the issues could have been averted in the analysis.
FRM 400 Category Management (4 credits) This course emphasizes the issues involved in developing and maintaining profitable category management. Areas of concentration include strategy, process, benchmarking, information technology, and building collaborative relationships in the supply chain. Students will apply techniques for managing categories as strategic units producing more profitable business results while focusing on delivering consumer value. The course will also examine new shopper merchandising strategies that are evolving in the retail environment. Students will select a retail banner and create a category management plan for the business as the final project.
MKM 411 Applied Business Ethics (4 credits) This course is designed to investigate the broad spectrum of personal, business and society ethical issues that managers/leaders encounter. As corporate America struggles to find its social and ethical identity in a business environment that grows increasingly complex, managers are confronted with exceedingly difficult challenges. These challenges include balancing their economic, legal, ethical, and social responsibilities to the variety of stakeholder groups in which they interact. This course provides the structure for students to explore their personal ethics and develop the framework for addressing tough ethical decisions in business and in marketing. Students will apply ethical frameworks to business problems.
FRM 420 Food Supply Chain Management (4 credits) This course focuses on effective and efficient supply chain management to move food from the farmland to the consumer's table. Basic concepts and practices within the food retail industry specific to material, information, technology, pricing and supplier relationships will be explored. Students will analyze revenue generating activities to achieve customer value leading to growth through collaborative partner relationships along the supply chain. In the final project, students will research, analyze and make recommendations to improve the supply chain in their organization.
FRM 441 Human Resource Strategy and Leadership (4 credits) This course looks at human resource management and the skill set necessary for recruiting, retaining, and optimizing human capital in a retail food environment. Students will apply communication styles and conflict resolution to meet the challenges of a diverse retail work place from an operating manager's perspective. Emphasis will be placed on the cultural, behavioral, and legal issues faced by companies as they attempt to compete in an expanding economy. This course introduces leadership in dynamic, changing organizations where customers change, technologies shift, and work processes evolve. In the final project students will complete a strategic human resource strategy plan for a selected firm.
FRM 480 Business Planning Project (4 credits) The Business Planning course provides a foundation for students to summarize, synthesize, and demonstrate knowledge, skills, and competencies as organizational managers and leaders. The students will draw on their Food Retail Management coursework, career experiences, and critical thinking skills. This course is presented as an independent study where students create their own business planning project for a particular area within the food retail industry approved by their academic and/ or industry advisor. Outcomes will demonstrate consumer insight, research skills, and experienced-based learning to complete a written plan and presentation delivered to the cohort on the final night of the program.