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Marketing Major

A WORLD CLASS BBA AT CONCORDIA UNIVERSITY

The basic premise of marketing is "to find a need and meet it." Marketing focuses on exchanging goods, services and ideas. At Concordia, you will learn theory and apply concepts in activities such as story boards, sales presentations, case analysis and marketing plans. Concordia students are actively involved in learning through course facilitation.  Classes are focused on active discussion. Stud?ents are involved in real-life projects which have included working with the American Red Cross, Amtrak and the Hiawatha Bicycling Club. We also have an active Business and Investment Club.

Our BBA is accredited by the Association of Collegiate Business Schools and Programs. Our marketing program focuses on global and ethnic issues. We have frequent classroom guest speakers from companies such as: Adobe, Burger King, Minnesota Commissioner of Commerce, J. D. Edwards, Northwest Airlines, People Soft, Target Corporation, Universal Music Group and Wal-Mart. We also take students on trips to companies including: A.C. Nielsen, Fischer Edit, Ford, General Mills, IKEA, Northwest Airlines, Pillsbury and Risdall Advertising.

Employers demand strong oral and written communication skills and special emphasis is placed on preparing students to meet those needs. The marketing program has ongoing relationships with organizations which students are able to take advantage of for service learning experiences, internships and job placement upon graduation.



FULL-TIME FACULTY


Bruce Corrie, Ph.D. | Department Chair,
Professor of Economics

Nancy Harrower, MBA |
Chair, Marketing Major
Professor of
Marketing and Management

Wilbur Thomas M.B.A., J.D. |  Professor of Finance and Law

Dennis Zimmerman, M.B.A., C.P.A. |
Associate Professor of Accounting



CAREER OPTIONS FOR GRADUATES

Art Director
Account Executive
Advertising
Brand and Product Management
Copywriter
Direct Marketing
Franchising
Industrial or International Marketing
Marketing Research
Marketing Science and Systems Analysis
Media
New Product Planning
Non-profit Marketing Manager
Public Relations
Promotion Management
Purchasing
Retail Management
Sales and Sales Management

CLASSES

CORE COURSES
Macroeconomics
Microeconomics
Introduction to Statistics
Precalculus or Calculus
Econometrics
Principles of Accounting I
Principles of Accounting II
Organizational Behavior
Operations and Quality Management
Principles of Marketing
Corporate Finance I
Regulatory and Commercial Law
Business Strategy and Ethics
Global Economics and Ethnic Markets
Computer Systems for Management

Major Courses
Entrepreneurship
Consumer Behavior
Promotions and Sales
Marketing Research
Marketing Management