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Marketing and Innovation Management

The Marketing and Innovation Management program combines the building blocks of marketing with the practical tools that individuals need in the business world. The program is based on concepts of adult education, which include an interactive classroom setting, limited lectures, and a focus on practical, hands-on learning. The Marketing and Innovation Management program will:

  • Prepare students to become effective marketing and project managers;
  • Help students understand critical factors driving business;
  • Allow students to apply classroom learning to current marketplace challenges and opportunities.

Note: Marketing and Innovation Management is available in-class and online.